Dissemination and exploitation are of vital importance in EU projects and have to be taken into account by all project managers and their consortia. Different tools and instruments are available for this purpose, but in the Lifelong Learning Programme field, most people have no specific skills in marketing or product placement to help them plan, implement and monitor these activities. The aim of the C.E.N.T.E.R. project is to present and publish a Toolkit which will help people develop these skills so they can support EU project teams in the implementation of dissemination and exploitation activities; such as the presented publication – the C-E.N.T.E.R. Toolkit.